I love it: Beer company is dying because its product isn’t any different from the major brands and they’re too poor to spend anything on marketing. Because they’re too poor to spend anything on marketing, hipsters that don’t like marketing jump on the brand. Brand recognizes the demand, starts subvertising to this market segment. It works, and the people who didn’t like marketing start to like it because it fits their groove.
I think I’ll keep drinking beer because I like it, not because it’s part of my social network.